The Importance of Color Consistency in Label Printing

Assorted Fresh Juice cans in a wicker basket on a red-and-white checkered tablecloth.

Some brand colors are so familiar that shoppers recognize the product before they read its name. Think of the red on a classic cola can, or the distinctive blue of a famous jewelry box. The color does the work of a logo. But, that recognition only holds if the color looks the same every time. […]